Globally glaucoma is the leading preventable cause of irreversible blindness: by 2040 over 110 million people will have glaucoma. 1 Regular eye exams are the best way to prevent against significant glaucoma damage. Hence the World Glaucoma Association (WGA) and the World Glaucoma Patient Association (WGPA), launch their ‘Green = Go get your eyes tested for Glaucoma: Save Your Sight!’ awareness campaign for World Glaucoma Week 2019 (WGW).
Consider: glaucoma progressively damages vision, without warning until late; treatment can effectively arrest the disease, but it cannot reverse damage already present. The earlier the diagnosis, the less damage done, the more vision there is to save. Activities during World Glaucoma Week alerts people globally to have regular eye (and optic nerve) checks to detect glaucoma earlier, to save their sight.
Why the color green for this campaign? “Glaucoma” originates from the ancient Greek ‘glaukos’
meaning clouded or blue-green haze. In Germany, glaucoma is ‘Grüne Star’ and in Japan it literally
means ‘green-colored intraocular illness’. Green is also “progress” – we give a project the ‘green light’ and cross the street with a green light. We want to achieve the same with eye exams: GO!
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